The “Saturday Evening Post” was one exception. Cyrus Curtis purchased the failing publication and revitalized it into America’s favorite weekly magazine. One key addition to the new mix was artwork to entertain readers. Illustrations for stories inside were added mimicking those in other publications. Most notably, a new feature – the addition of an artist’s illustration on the cover – became the trademark of the “Post” for more than a half-century.

The typical “Post” cover space became a showcase for America’s greatest illustrators –those chosen because of their past accomplishments and those who achieved their reputation from their “Post” work. The artwork of Harrison Fisher, Guernsey Moore, J.C. Leyendecker, Edward Penfield, and N.C. Wyeth, to name a few, adorned early “Post” covers.