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MAY 2012
<>
WEB INQUIRIES
and ORDERS call
DAILY 12 - 8 EDT
1-800-627-8223
or e-mail us
Williamsburg
May
SHOWROOM HOURS
Friday 11 - 5
Saturday 11 - 3
AND
By Appointment
<> Call <>
(757) 565-7424
1-800-627-8223
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Williamsburg, Virginia
Home of the Art-cade Gallery
Our Williamsburg area was named the 2010 “Best Family Destination” by the Budget
Travel Readers Choice poll.
Visit the “Historic Triangle” and stop to see the gallery
too!
If you’re coming to town, may we suggest two planning sources:
• Monthly Visitors’ Guide
• Lodging
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One exhibition room at The Art-cade Gallery is named for Matthew Pratt, who as an
early colonial artist recorded a first for the “arts” here in the New World. America’s
first recorded art exhibition was organized by itinerant colonial artist Matthew
Pratt (1734-1805) here in Williamsburg, Virginia. In the March 4, 1773 issue of
the “Virginia Gazette” newspaper, Philadelphia native Pratt advertised an exhibition
and sale of artwork including copied works of Old Masters, to be displayed at “Mrs.
Vobe’s” (King’s Arms Tavern). See the copy of his advertisement below.
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For the next two weeks Mr. Pratt again advertised his artwork and talent in the
“Gazette.” But by week two the wording of his message changed from “to be disposed
of at the Prices to be fixed on each Picture” to announcing that the artwork will
be disposed of “by Way of Auction, to the highest Bidder.” He also mentions in his
ad that he will be leaving the city the next week.
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His final “Gazette” advertisement offers his services to “any Gentlemen or Ladies
[who] are desirous to employ” him and asks them to leave a message for him at the
local post office. He planned to spend the summer back in New York.
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Mr. Pratt served an art apprenticeship under his artist-uncle James Claypoole in
Philadelphia in the early 1750s. He then successfully ventured out on his own becoming
recognized in the colonies as a successful portrait painter. In 1764 he escorted
his cousin to London for her marriage to famous British artist Benjamin West. For
two and a half years Pratt remained in England as the first of West’s many American
students.
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After the Revolution, Mr. Pratt was more successful as a creator of unusual signs
than for his portraits in the newly created country. He died in Philadelphia in
1805.
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Even before Independence from Great Britain, Americans were beginning to develop
a cultural heritage of their own. For his introduction of classical art to the colonial
capital of Virginia in 1773, Williamsburg’s Art-cade Gallery of Traditional Art
dedicates “The Matthew Pratt Exhibition Room” to original drawings of comic cartoons
– another American “original.”
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Matthew Pratt's first advertisement in the "Virginia Gazette," March 4, 1773
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